Fashion is...

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening." - Coco Chanel.

This blog looks at fashion in its many incarnations, from the haute designers to the high street and from the trend-setters to the avid fashion followers. For this blogger, fashion is far more than the shirt on your back; it is communication, art, culture, anti-fashion, gender, revolution and resistance. It can instantly define or defy your identity. It is one of the most personal and unique things about you...

Tuesday, 8 March 2011

Fashion Photography...Chadwick Tyler: The Realist

“I prefer nice pictures over those that suck.”

For Chadwick Tyler, the most important aspect of his imagery is the girl, not the clothes. He didn’t enter the world of photography with the intention to shoot fashion however his adoration and respect for women has led him to this line of work. He admits to finding the female species infinitely mysterious and fascinating. His powerful photographs have an unexpected haunting quality that is a little unsettling and not often seen in fashion imagery. This forces viewers to stop and really connect with the girl staring back at them. This aesthetic also challenges contemporary notions of beauty by celebrating innocence and vulnerability. He chooses everyday locations and depicts them honestly which in turn captures a sense of longing to escape the mundane. Unsurprising, the eternal realist opts for natural light over artifice. Tyler was born in Florida but is now based in New York. His raw and minimal approach to photography has made him a favourite with the King of minimalism, Alexander Wang. He has also shot campaigns for Levis and Jeremy Laing and been featured in Dazed and Confused, V, Grey and The Last Magazine. In an industry saturated in advertising and brand names Chadwick Tyler’s stripped down and compassionate approach to photography is refreshing and thought-provoking.

Rep.: Trouble Management,